Guerrilla Advertising

by Levinson, Jay Conrad
5 out of 5 Customer Rating
ISBN: 9780395687185
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Overview

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
  • Format: Trade Paperback
  • Author: Levinson, Jay Conrad
  • ISBN: 9780395687185
  • Condition: Used
  • Dimensions: 9.02 x 0.80
  • Number Of Pages: 304
  • Publication Year: 2011

Customer Reviews