In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Item Information Item Information

Format: TradePaperback
Author: Levinson, Jay Conrad
ISBN: 9780395687185
Condition: Used
Dimensions: 9.02 x 0.80
Number Of Pages: 304
Publication Year: 1994

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