Internal Marketing: Directions for Management

by Lewis, Barbara
4.1 out of 5 Customer Rating
ISBN: 9780415213189
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Used - Trade Paperback - 9780415213189

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Overview

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:

* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.

Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

  • Format: TradePaperback
  • Author: Lewis, Barbara
  • ISBN: 9780415213189
  • Condition: Used
  • Dimensions: 9.21 x 0.99
  • Number Of Pages: 330
  • Publication Year: 2000

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