The current marketplace has become a catalyst for change in sales and sales management. Sales teams need to be more responsive and adaptable than ever before. Sales Management 2.0 helps the experienced sales manager improve rep effectiveness, drive more revenue from existing resources and scale the sales organization to meet company objectives. Sales Management 2.0 builds on existing management skills to improve accountability, reduce dependency on a few and get better insight into current potential and limitation. Being both evolutionary and revolutionary, it challenges many current assumptions regarding sales management and provides new concepts to build a sales force that can deliver in difficult times and adapt to market conditions.