Retailing Principles Second Edition: Global, Multichannel, and Managerial Viewpoints

by Rose Poloian, Lynda
5 out of 5 Customer Rating
ISBN: 9781563677427
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Overview

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
  • Format: Hardcover
  • Author: Rose Poloian, Lynda
  • ISBN: 9781563677427
  • Condition: Used
  • Dimensions: 11.10 x 1.70
  • Number Of Pages: 592
  • Publication Year: 2013

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