Sales Pitch: How to Craft a Story to Stand Out and Win

by Dunford, April
5 out of 5 Customer Rating
ISBN: 9781999023027
Availability:
  • Online Only
$21.95
New - Trade Paperback - 9781999023027

Available Offers

Pickup at HPB West Lane Avenue Out of stock at HPB West Lane Avenue Check other stores
FREE -
Ship to Me
$3.99 - Get it Jul 26 - 29

Overview

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.


Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:

● Why you need to be your prospect's guide in the buying process

● Why a sales pitch is a unique style of story designed to help your customer say "yes" with confidence

● How "do nothing" is the most fearsome competitor you have

● How and when qualification, discovery, and product demos fit into a sales pitch

● How your positioning is reflected in a great sales narrative

● Why your differentiated value is the star of the show

● The eight components of a solid sales pitch


A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers-and more of them.

  • Format: TradePaperback
  • Author: Dunford, April
  • ISBN: 9781999023027
  • Condition: New
  • Dimensions: 8.50 x 0.54
  • Number Of Pages: 236
  • Publication Year: 2023
Language: English

Customer Reviews