The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors

by Berman, Margo
5 out of 5 Customer Rating
ISBN: 9780742555518
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Overview

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
  • Format: Trade Paperback
  • Author: Berman, Margo
  • ISBN: 9780742555518
  • Condition: Used
  • Dimensions: 8.90 x 0.60
  • Number Of Pages: 224
  • Publication Year: 2009

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