The Global Market: Developing a Strategy to Manage Across Borders

by Quelch, John A.
4.3 out of 5 Customer Rating
ISBN: 9780787968571

Available Offers

20% Off In Cart
See Details
Offer Details
Get 20% off on pre-owned items, available in store and online. Offer valid May 25-27, 2024. This offer cannot be combined with other discounts or coupons and does not apply to previous purchases. Offer cannot be used to buy gift cards or items labeled as 'New' on Sale prices will be reflected in your cart.


The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
  • Format: Hardcover
  • Author: Quelch, John A.
  • ISBN: 9780787968571
  • Condition: Used
  • Dimensions: 9.28 x 1.33
  • Number Of Pages: 432
  • Publication Year: 2004

Customer Reviews