The PDMA Toolbook 2 for New Product Development

by Belliveau, Paul
4.8 out of 5 Customer Rating
ISBN: 9780471479413
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$52.49

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Overview

This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.
  • Format: Hardcover
  • Author: Belliveau, Paul
  • ISBN: 9780471479413
  • Condition: Used
  • Dimensions: 9.43 x 1.29
  • Number Of Pages: 547
  • Publication Year: 2004

Customer Reviews