Understanding Marketing: Expert Solutions to Everyday Challenges

by Review, Harvard Business
3.5 out of 5 Customer Rating
ISBN: 9781422128923
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$7.93

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Overview

The latest volume in the series: Understanding Marketing

Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?

This volume provides the concepts and examples you need. You'll learn how to:

-Define a target market

-Identify and understand your toughest competitors

-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)

-Test new product or service ideas with customers

-Get the most from relationship marketing

  • Format: Trade Paperback
  • Author: Review, Harvard Business
  • ISBN: 9781422128923
  • Condition: Used
  • Dimensions: 7.06 x 0.51
  • Number Of Pages: 132
  • Publication Year: 2010

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