Influence: The Psychology of Persuasion

by Cialdini, Robert B.
5 out of 5 Customer Rating
ISBN: 9780061241895
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Used - Trade Paperback - 9780061241895

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Overview

Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  • Format: TradePaperback
  • Author: Cialdini, Robert B.
  • ISBN: 9780061241895
  • Condition: Used
  • Dimensions: 7.90 x 1.00
  • Number Of Pages: 336
  • Publication Year: 2006

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