Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers

by Cadbury, Deborah
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ISBN: 9781610390514
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Used - Trade Paperback - 9781610390514

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Overview

In the early nineteenth century the major English chocolate firms--Fry, Rowntree, and Cadbury--were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations--while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth.

Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets.

  • Format: TradePaperback
  • Author: Cadbury, Deborah
  • ISBN: 9781610390514
  • Condition: Used
  • Dimensions: 8.41 x 1.02
  • Number Of Pages: 384
  • Publication Year: 2011

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