Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.

Item Information Item Information

Format: Hardcover
Author: Dove, Kent E.
ISBN: 9780787953522
Condition: Used
Dimensions: 9.51 x 1.94
Number Of Pages: 992
Publication Year: 2001

Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource

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