Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

Item Information Item Information

Format: TradePaperback
Author: Schneider, Gary
ISBN: 9781285425436
Condition: Used
Dimensions: 9.00 x 1.10
Number Of Pages: 602
Publication Year: 2014

Electronic Commerce

Available Offers

Pick Up Today (Not In Stock at this Location)

Ship to Address

Ship to Store

Overview

Customer Reviews