Electronic Commerce

by Schneider, Gary
3.4 out of 5 Customer Rating
ISBN: 9781305867819
Used - Trade Paperback - 9781305867819

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Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
  • Format: TradePaperback
  • Author: Schneider, Gary
  • ISBN: 9781305867819
  • Condition: Used
  • Dimensions: 9.10 x 1.00
  • Number Of Pages: 624
  • Publication Year: 2016
Language: English

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