Eye Tracking the User Experience: A Practical Guide to Research

by Bojko, Aga
4.2 out of 5 Customer Rating
ISBN: 9781933820101
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Overview

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

  • Format: Trade Paperback
  • Author: Bojko, Aga
  • ISBN: 9781933820101
  • Condition: New
  • Dimensions: 8.90 x 0.70
  • Number Of Pages: 320
  • Publication Year: 2013
Language: English

Customer Reviews