Global Strategy

by Peng, Mike W.
5 out of 5 Customer Rating
ISBN: 9780357512364
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Used - Trade Paperback - 9780357512364

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Overview

The world�s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today�s time-starved students in mind -- present current topics in every chapter.
  • Format: TradePaperback
  • Author: Peng, Mike W.
  • ISBN: 9780357512364
  • Condition: Used
  • Dimensions: 10.80 x 0.80
  • Number Of Pages: 562
  • Publication Year: 2021
Language: English

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