For the second edition of this widely read-and widely acclaimed-book, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." He covers recent attacks on the Golden Arches as a symbol of American imperialism, and the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century.

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Format: TradePaperback
Author: Watson, James L.
ISBN: 9780804749893
Condition: Used
Dimensions: 8.48 x 0.76
Number Of Pages: 274
Publication Year: 2006

Golden Arches East: McDonald's in East Asia

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