If ever a sports franchise could afford to run on cruise control, the Green Bay Packers could, with their guaranteed sellouts and 65,000-person season ticket waiting list. But Bob Harlan never let that happen. Harlan joined the team in 1971, was elected as its president in 1989 and became the single biggest force in re-establishing the Packers as an elite NFL organization both competitively and financially. In the 18 years that Harlan was in charge, the Packers went to the playoffs ten times, played in two Super Bowls, won one of them and lived through only three losing seasons?an incredible feat in the era of salary caps and free agency. This is the story of how a kid from Iowa who wanted to be a sports writer built a career, in his own low key, unassuming way, as one one of the most effective executives in any game in America.