How to Create Profitable New Products

by Gruenwald, George
5 out of 5 Customer Rating
ISBN: 9780844233536

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Guides students through the product development process, from concept through launch in the marketplace. This book presents case histories that profile successful product introductions. It teaches how to identify and respond to the real needs of consumers, helps plan for products that fit the company's charter, and win top management commitment.
  • Format: Hardcover
  • Author: Gruenwald, George
  • ISBN: 9780844233536
  • Condition: Used
  • Dimensions: 9.67 x 1.52
  • Number Of Pages: 487
  • Publication Year: 1997

Customer Reviews