Life-centered planners demonstrate wisdom, experience and insights, and help their clients clarify their meaningful transitions, priorities, and goals. Life-centered planning puts life at the center--and money takes on a supporting role. The book focuses on:
- what matters most to clients, instead of focusing on AUM or pushing products;
- understanding that a strong financial plan is much more than simply accumulating as much money as possible;
- building a business model that is good for everyone involved: the financial advisor, clients, and the organization; and
- moving from being a commodity and repositioning oneself as a client's trusted advisor.