Media Analysis Techniques

by Berger
3.7 out of 5 Customer Rating
ISBN: 9781506366210
Availability:
$42.49
Used - Trade Paperback - 9781506366210

Available Offers

Pickup at HPB West Lane Avenue Out of stock at HPB West Lane Avenue Check other stores
FREE -
Ship to Me
$3.99 - Get it Jul 12 - 15
Only 1 left

Overview

In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation - semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory - that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author′s own illustrations.
  • Format: TradePaperback
  • Author: Berger
  • ISBN: 9781506366210
  • Condition: Used
  • Dimensions: 9.00 x 0.50
  • Number Of Pages: 368
  • Publication Year: 2018

Customer Reviews