There is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Item Information Item Information

Format: Trade Paperback
Author: Young, Indi
ISBN: 9781933820064
Condition: New
Dimensions: 9.00 x 0.67
Number Of Pages: 299
Publication Year: 2008

Language: English

Mental Models: Aligning Design Strategy with Human Behavior

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