Written by experts in the field, Online Research Essentials provides step-b-step guidance to the student or new practitioner in how to create, test, and deploy online survey research. The book includes everything needed for planning and developing a survey, putting it online, and formatting data for further analysis.

Russell and Purcell provide support for using the popular Microsoft Expression Web and Adobe Dreamweaver web page authoring tools and for using the Access database that is used to collect and store survey results. Online Research Essentials is a comprehensive resource that discusses the practical aspects of survey development and applied research and offers information on a wide range of research-related topics that include:

Scientific method and research design
Ethical considerations on using the Internet for research
Creating web pages
Planning the research study
Creating a simple survey on the Internet
Developing an e-survey
Creating more complicated Internet surveys
Sampling procedures
Developing experimental designs
JavaScript and web programming and advanced JavaScript programming
Repeated measures and matched group designs

Item Information Item Information

Format: Trade Paperback
Author: Russell, Brenda
ISBN: 9780470185681
Condition: Used
Dimensions: 9.10 x 0.90
Number Of Pages: 384
Publication Year: 2009

Online Research Essentials: Implementing and Designing Research Studies

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