Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art

by Bergauer, Aubrey
5 out of 5 Customer Rating
ISBN: 9781637744383
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Overview

From TEDx speaker Aubrey Bergauer, known as "the Steve Jobs of classical music," this foolproof guide shows arts organizations how to reach new levels of engagement--while always putting the art first.

Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission--whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won't.

Running your arts organization like a business is your path forward to:

  • Grow audiences and keep them coming back again
  • Make our organizations more inclusive
  • Get younger attendees in the seats and on the donor rolls
  • Generate millions more dollars in revenue
  • Continue to create the art we love--without the stress of figuring out how to afford it

The for-profit world knows how to achieve success across customer engagement, the user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run it Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the art and its patrons.
  • Format: Hardcover
  • Author: Bergauer, Aubrey
  • ISBN: 9781637744383
  • Condition: New
  • Dimensions: 9.00
  • Number Of Pages: 248
  • Publication Year: 2024
Language: English

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