Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough

by Easter, Michael
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ISBN: 9780593236628
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Overview

Are we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough? The author of The Comfort Crisis shows us how to overcome our built-to-crave mindset and discover the tools to finally feel satisfied.

For thousands of years, food, material goods, and information were scarce and hard to find and our time on Earth was short. But now we have an abundance--some might say an overload--of all the things we are built to crave. Yet we are still programmed to behave like we're in the times of scarcity. And obeying our hardwired "scarcity brain" is making us sick and miserable.
If our scarcity brain is the problem keeping us from enjoying life, what is the solution? Science and health journalist Michael Easter believes part of the answer is to tap into what he calls our built-in "scarcity loop" tendencies to build better habits and break away from low reward cravings. First brought to light by the gambling industry, a scarcity loop feeds on our attraction to experiences that make use of Opportunity, Random Rewards and Quick Repeatability (think slot machine). And now scarcity loops are being embedded into many of the technologies that most impact our daily lives, from health trackers to dating apps. But Easter discovered that instead of getting further hooked, we can leverage the scarcity loop for good: We can use it to build and reinforce healthy choices, feel good with enough, and appreciate our lives to the fullest.
While researching how we can harness scarcity loops to become more engaged and present, Easter met with many remarkable innovators and leading scientists who are also grappling with our built-to-crave mindset. He gained incredible insights during this globetrotting journey, including understanding the essential difference between less and enough from a survivalist star of the reality show "Naked and Afraid"; learning how to channel being alone into a productivity hack from artisanal coffee-making Benedictine monks; finding out what we've gotten wrong about addiction from Iraq's chief psychiatrist; and discovering how to tap into our exploration gene from an astronaut onboard the International Space Station.
Our world is filled with an overload of choices and information. And the fix for scarcity brain isn't just to buy less or spend less time on the internet. It's to learn to use what we already have to enhance our lives. We just need to train our brains to experience our surroundings in a new way--a more satisfying way.

  • Format: Hardcover
  • Author: Easter, Michael
  • ISBN: 9780593236628
  • Condition: Used
  • Dimensions: 9.13 x 0.75
  • Number Of Pages: 304
  • Publication Year: 2023
Language: English

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