Smart Brevity: The Power of Saying More with Less

by Vandehei, Jim
5 out of 5 Customer Rating
ISBN: 9781523516971
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Overview

"Brevity Is Confidence. Length Is Fear." This is the founding credo of Axios News, perhaps the most successful news startup in a generation, with more than 20 million unique visitors a month and 4 million daily newsletter subscribers.

This book is a distillation of the founding philosophy of Axios, dubbed Smart Brevity, a writing and business reference designed to retrain people how to write their communications with an emphasis on presenting only new, pertinent information delivered crisply and briefly to maximize a reader's time and attention. Smart Brevity can be applied to everything from news stories to emails and newsletters, presentations, art, audio, video, and even meetings and conversations. Smart Brevity will be a writing and communications manifesto, a retraining guide for writers, an Elements of Style for the digital age.

  • Format: Hardcover
  • Author: Vandehei, Jim
  • ISBN: 9781523516971
  • Condition: Used
  • Number Of Pages: 224
  • Publication Year: 2022
Language: English

Customer Reviews