Sport Marketing: Managing the Exchange Process

by Milne, George R.
4.2 out of 5 Customer Rating
ISBN: 9780763708733
Availability:
$14.32

Available Offers

Overview

A unique collection of topics on the discipline of sport marketing helps sport marketers be more effective in managing their relationships with consumers.
Topics include fan identification, measuring participant and spectator motivations; brand
  • Format: Trade Paperback
  • Author: Milne, George R.
  • ISBN: 9780763708733
  • Condition: Used
  • Dimensions: 10.00 x 0.39
  • Number Of Pages: 169
  • Publication Year: 1998

Customer Reviews