Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real&ndashworld compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have.

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Format: Trade Paperback
Author: Jarrett, Caoline
ISBN: 9781933820538
Condition: New
Dimensions: 8.90 x 0.80
Number Of Pages: 368
Publication Year: 2021

Language: English

Surveys That Work: A Practical Guide for Designing and Running Better Surveys

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