Taken for a Ride: How Daimler-Benz Drove Off with Chrysler

by Vlasic, Bill
4.7 out of 5 Customer Rating
ISBN: 9780060934484
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Used - Trade Paperback - 9780060934484

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Overview

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

  • Format: TradePaperback
  • Author: Vlasic, Bill
  • ISBN: 9780060934484
  • Condition: Used
  • Dimensions: 8.08 x 0.99
  • Number Of Pages: 432
  • Publication Year: 2001

Customer Reviews