Teaching Type to Talk

by Peckolick, Alan
4 out of 5 Customer Rating
ISBN: 9781938461064
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Overview

Accompanying the revolutionary spirit taking hold of American culture in the mid-1960s and 1970s, American graphic designer Alan Peckolick heralded a movement in graphic design, known as expressive typography. Along with his mentor and icon Herb Lubalin, Peckolick called for a new caliber of design: Dreaming up and hand-drawing letterforms that had never existed before, with type, which once exclusively played a supporting role to the graphic image, now taking center stage. Calling for conceptual typography over a standardized format, Peckolick gave letterforms a presence on the page - and also an attitude: His designs will talk back, and always speak up. Teaching Type to Talk is the first-ever compendium to span the typographer's career. Peckolick's work is equal parts witty, shrewd, and impeccable, and is accompanied by original anecdotes as insightful and tongue-in-cheek as his designs.
  • Format: Hardcover
  • Author: Peckolick, Alan
  • ISBN: 9781938461064
  • Condition: Used
  • Dimensions: 12.31 x 0.84
  • Number Of Pages: 168
  • Publication Year: 2013

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