Techniques of Visual Persuasion: Create Powerful Images That Motivate

by Jordan, Larry
3.9 out of 5 Customer Rating
ISBN: 9780136766797
Availability:
$28.62

Available Offers

20% Off In Cart
See Details
Offer Details
Get 20% off on pre-owned items, available in store and online. Offer valid May 23-26, 2025. This offer cannot be combined with other discounts or coupons and does not apply to previous purchases. Offer cannot be used to buy gift cards or items labeled as 'New' on HPB.com. Sale prices will be reflected in your cart.
Pickup at HPB West Lane Avenue Out of stock at HPB West Lane Avenue Check other stores
FREE -
Ship to Me
$3.99 - Get it May 31 - Jun 3
Only 2 left

Overview

Visual and still images are more pervasive and powerful than the written word. Once, only filmmakers and video professionals needed to know how to communicate, tell stories, and persuade visually. Now, everyone does. No matter who you are, Techniques of Visual Persuasion will teach you how to think visually, and create compelling visual messages, imagery, and video for business, social media and the web.
Filled with practical examples, real-world stories, and hands-on exercises, this full-color guide illuminates the "why" and the "how" of powerful visual communication. Coverage includes:
  • Essential visual literacy and visual concepts for non-professionals
  • Building outstanding presentations: avoiding "death by PowerPoint"
  • Creating disciplined "Pecha Kucha" talks that focus on the essential story you're telling
  • Controlling the emotions associated with fonts and images
  • Crafting effective photos, and working with both amateur and professional talent
  • Editing, repairing, and compositing still images
  • Optimizing the impact of your video messages by controlling story, imagery, and sound
  • Create motion and 3D graphics that compel attention and convey a clear, powerful message
  • Edit video, master the basics of visual effects, and more

  • Format: Trade Paperback
  • Author: Jordan, Larry
  • ISBN: 9780136766797
  • Condition: Used
  • Dimensions: 9.00 x 0.60
  • Number Of Pages: 400
  • Publication Year: 2020

Customer Reviews