The Perfect Meal: The multisensory science of food and dining

by Piqueras-Fiszman, Betina
3.8 out of 5 Customer Rating
ISBN: 9781118490822
Availability:
  • Online Only
$32.46

Available Offers

Pickup at HPB Flagship Out of stock at HPB Flagship Check other stores
FREE -
Ship to Me
$3.99 - Get it Jun 11 - 14

Overview

The authors of The Perfect Meal examine all of the elements that contribute to the diners experience of a meal (primarily at a restaurant) and investigate how each of the diners senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diners overall experience.

Examples are:

  • the colour of the plate (visual)
  • the shape of the glass (visual/tactile)
  • the names used to describe the dishes (cognitive)
  • the background music playing inside the restaurant (aural)

Novel approaches to understanding the diners experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

2015 Popular Science Prose Award Winner.
  • Format: Trade Paperback
  • Author: Piqueras-Fiszman, Betina
  • ISBN: 9781118490822
  • Condition: New
  • Dimensions: 9.50 x 0.80
  • Number Of Pages: 424
  • Publication Year: 2014
Language: English

Customer Reviews