Ultimate Guide to Google AdWords

by Marshall, Perry
4 out of 5 Customer Rating
ISBN: 9781599186122
Availability:
$12.49
Used - Trade Paperback - 9781599186122

Available Offers

20% Off In Cart
See Details
Offer Details
Get 20% off on pre-owned items, available in store and online. Offer valid May 23-26, 2025. This offer cannot be combined with other discounts or coupons and does not apply to previous purchases. Offer cannot be used to buy gift cards or items labeled as 'New' on HPB.com. Sale prices will be reflected in your cart.
Pickup at HPB West Lane Avenue Out of stock at HPB West Lane Avenue Check other stores
FREE -
Ship to Me
$3.99 - Get it May 30 - Jun 2

Overview

Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:

  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using AdWords scripts
  • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account

    Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

    • Format: TradePaperback
    • Author: Marshall, Perry
    • ISBN: 9781599186122
    • Condition: Used
    • Dimensions: 9.90 x 1.00
    • Number Of Pages: 380
    • Publication Year: 2017

    Customer Reviews