We First: How Brands and Consumers Use Social Media to Build a Better World

by Lee, John
3.7 out of 5 Customer Rating
ISBN: 9781452633855
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Overview

A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
  • Format: CD
  • Author: Lee, John
  • ISBN: 9781452633855
  • Condition: Used
  • Dimensions: 6.82 x 1.08
  • Publication Year: 2011

Customer Reviews