Wireless Data Services: Technologies, Business Models and Global Markets

by Sharma, Chetan
3.8 out of 5 Customer Rating
ISBN: 9780521828437
Availability:
$86.99

Available Offers

Pickup at HPB West Lane Avenue Out of stock at HPB West Lane Avenue Check other stores
FREE -
Ship to Me
$3.99 - Get it Jul 18 - 21
Only 2 left

Overview

Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.
  • Format: Hardcover
  • Author: Sharma, Chetan
  • ISBN: 9780521828437
  • Condition: Used
  • Dimensions: 9.80 x 0.92
  • Number Of Pages: 400
  • Publication Year: 2004

Customer Reviews