Writing White Papers: How to Capture Readers and Keep Them Engaged

by Stelzner, Michael A.
4 out of 5 Customer Rating
ISBN: 9780977716937
Availability:
$9.99

Available Offers

20% Off In Cart
See Details
Offer Details
Get 20% off on pre-owned items, available in store and online. Offer valid May 23-26, 2025. This offer cannot be combined with other discounts or coupons and does not apply to previous purchases. Offer cannot be used to buy gift cards or items labeled as 'New' on HPB.com. Sale prices will be reflected in your cart.
Pickup at HPB West Lane Avenue Out of stock at HPB West Lane Avenue Check other stores
FREE -
Ship to Me
$3.99 - Get it May 31 - Jun 3
Only 5 left

Overview

The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: * Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.
  • Format: Hardcover
  • Author: Stelzner, Michael A.
  • ISBN: 9780977716937
  • Condition: Used
  • Dimensions: 9.00 x 1.00
  • Number Of Pages: 199
  • Publication Year: 2006

Customer Reviews