Aaker on Branding: 20 Principles That Drive Success

by Aaker, David
4.6 out of 5 Customer Rating
ISBN: 9781614488323
Availability:
$8.99
Used - Trade Paperback - 9781614488323

Available Offers

20% Off In Cart
See Details
Offer Details
Get 20% off on pre-owned items, available in store and online. Offer valid May 23-26, 2025. This offer cannot be combined with other discounts or coupons and does not apply to previous purchases. Offer cannot be used to buy gift cards or items labeled as 'New' on HPB.com. Sale prices will be reflected in your cart.
Pickup at HPB West Lane Avenue Out of stock at HPB West Lane Avenue Check other stores
FREE -
Ship to Me
$3.99 - Get it May 30 - Jun 2

Overview

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.

"Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families.

Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally.

"Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.

  • Format: TradePaperback
  • Author: Aaker, David
  • ISBN: 9781614488323
  • Condition: Used
  • Dimensions: 8.99 x 0.57
  • Number Of Pages: 220
  • Publication Year: 2014

Customer Reviews