HPB Flagship 5803 E Northwest HWY Dallas, TX 75231
Store Hours:
Monday 9 AM -10 PM
Tuesday 9 AM -10 PM
Wednesday 9 AM -10 PM
Thursday 9 AM -10 PM
Friday 9 AM -10 PM
Saturday 9 AM -10 PM
Sunday 9 AM -10 PM
HPB Preston Village 13388 Preston Rd Dallas, TX 75240
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Richardson Heights 100 S Central Expwy Richardson, TX 75080
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Garland 3085 N George Bush Fwy Garland, TX 75040
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Plano 2440 Preston Rd Plano, TX 75093
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Las Colinas 7631 N MacArthur Blvd Irving, TX 75063
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Lewisville 420 E FM 3040 Lewisville, TX 75067
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Frisco 3221 Preston Rd Frisco, TX 75034
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Rockwall 959 E I-30 Rockwall, TX 75087
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 11 AM -7 PM
HPB Cedar Hill 711 N Hwy 67 Cedar Hill, TX 75104
Store Hours:
Monday 10:30 AM -6:30 PM
Tuesday 10:30 AM -6:30 PM
Wednesday 10:30 AM -6:30 PM
Thursday 10:30 AM -6:30 PM
Friday 10:30 AM -6:30 PM
Saturday 10:30 AM -6:30 PM
Sunday 10:30 AM -6:30 PM
HPB McKinney 3190 S Central Expwy McKinney, TX 75070
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Bedford 713 Harwood Rd Bedford, TX 76021
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB South Arlington 2211 S Cooper St Arlington, TX 76013
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Watauga 7620 Denton Hwy Watauga, TX 76148
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HPB Mansfield 1551 Hwy 287 N Mansfield, TX 76063
Store Hours:
Monday 10 AM -8 PM
Tuesday 10 AM -8 PM
Wednesday 10 AM -8 PM
Thursday 10 AM -8 PM
Friday 10 AM -8 PM
Saturday 10 AM -8 PM
Sunday 10 AM -8 PM
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.
"A breakthrough book. Wonderfully applicable to about everything in life." --Nassim Nicholas Taleb, author of The Black Swan
"Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book." --Robert B. Cialdini, author of Influence
Why is Red Bull so popular, though everyone--everyone --hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
Based on thirty years of field work inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
Heralded as "one of the leading minds in the world of branding" by NPR, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:
What can honey bees teach us about creating a sustainable business?
How could budget airlines show us how to market a healthcare system?
Why is it better to be vaguely right than precisely wrong?
What might soccer penalty kicks teach us about the dangers of risk-aversion?
Better "branding," Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.
Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.