Basic Marketing Research

by Malhotra, Naresh
5 out of 5 Customer Rating
ISBN: 9780132544481
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Overview

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
  • Format: Trade Paperback
  • Author: Malhotra, Naresh
  • ISBN: 9780132544481
  • Condition: Used
  • Dimensions: 10.90 x 1.10
  • Number Of Pages: 672
  • Publication Year: 2011

Customer Reviews