Overview :This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and... Read More
Overview :A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don't come together by m... Read More
Overview :Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the commu... Read More
Overview :Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomp... Read More
Overview :Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking a... Read More
Overview :Never write a press release again. Amy Rosenberg's no-frills guide to public relations is everything you need to know about launching a PR c... Read More
Overview :The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to de... Read More
Overview : In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clea... Read More
Overview :Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the enti... Read More
Overview :Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field b... Read More
Overview :The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, a... Read More
Overview :He knows he failed her once before. This time he's determined to protect her by any means necessary...Former police detective Zane Wales won... Read More
Overview :Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and... Read More
Overview :Effective communications are essential for all sport organisations. In this fully revised and updated third edition of his ground-breaking g... Read More
Overview :Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars... Read More
Overview :Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relati... Read More
Overview :Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practic... Read More
Overview :Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agen... Read More