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books business public relations
Public Relations
1 - 20 of 326 results
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Overview :
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the commu... Read More
$37.49
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$200.00
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A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don't come together by m... Read More
$9.99
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$17.77
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This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and... Read More
$6.49
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$116.49
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Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomp... Read More
$15.64
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$26.95
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Leverage your company's most important asset In our lightning-fast digital age, a company can face humiliation and possibly even ruin within... Read More
$7.99
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Never write a press release again. Amy Rosenberg's no-frills guide to public relations is everything you need to know about launching a PR c... Read More
$6.49
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$14.20
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Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking a... Read More
$23.64
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The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to de... Read More
$12.99
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$141.91
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Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research ... Read More
$24.99
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$32.99
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Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and... Read More
$9.99
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$26.19
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The Definitive Guide to Communicating in Any Crisis "When facing an already difficult crisis, the last thing a company needs is to make it w... Read More
$15.99
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In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clea... Read More
$19.99
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$99.99
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This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more tha... Read More
$52.49
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$54.49
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The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, a... Read More
$6.99
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$22.99
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Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the enti... Read More
$5.99
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$44.99
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Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field b... Read More
$9.99
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$19.18
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Effective communications are essential for all sport organisations. In this fully revised and updated third edition of his ground-breaking g... Read More
$33.99
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Why you need PR and how you can get it-even on a budgetDid you know that about 90 percent of startups fail within the first five years of op... Read More
$11.00
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