Controversies in Contemporary Advertising

by Sheehan, Kim Bartel
4 out of 5 Customer Rating
ISBN: 9780761926351
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Overview

Suitable for college level classrooms, this text takes a critical look at the economic, political, social, and ethical aspects of advertising. Sheehan (U. of Oregon's School of Journalism and Communication) includes 17 chapters addressing such issues as stereotyping, controversial products, consumer
  • Format: Trade Paperback
  • Author: Sheehan, Kim Bartel
  • ISBN: 9780761926351
  • Condition: Used
  • Dimensions: 9.96 x 0.72
  • Number Of Pages: 333
  • Publication Year: 2003

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