Fashion Marketing

by Oelkers, Dotty
5 out of 5 Customer Rating
ISBN: 9780538435642
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Overview

Fashion Marketing covers essential marketing topics using the fashion industry as a learning vehicle. Discussing issues such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this book will provide professionals with a fresh perspective on how marketing shapes the future of both fashion industry and future career opportunities.
  • Format: Trade Paperback
  • Author: Oelkers, Dotty
  • ISBN: 9780538435642
  • Condition: Used
  • Dimensions: 10.92 x 0.52
  • Number Of Pages: 298
  • Publication Year: 2003

Customer Reviews