Focus: The Future of Your Company Depends on It

by Ries, Al
5 out of 5 Customer Rating
ISBN: 9780060799908
  • In Stock Online
Used - Trade Paperback - 9780060799908


What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

  • Format: TradePaperback
  • Author: Ries, Al
  • ISBN: 9780060799908
  • Condition: Used
  • Dimensions: 8.00 x 0.90
  • Number Of Pages: 320
  • Publication Year: 2013

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