Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty

by Lencioni, Patrick M.
ISBN: 9780787976392
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Overview

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.

  • Offers a key resource for gaining competitive advantage in tough times
  • Shows why the quality of vulnerability is so important in business
  • Includes ideas for inspiring customer and client loyalty
  • Written by the highly successful consultant and business writer Patrick Lencioni

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

  • Format: Hardcover
  • Author: Lencioni, Patrick M.
  • ISBN: 9780787976392
  • Condition: Used
  • Dimensions: 8.30 x 1.00
  • Number Of Pages: 240
  • Publication Year: 2010

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  • A deep dive into developing trust with your client

    Nancy S. - 6 years 5 months ago

    I really like the parable style of teaching. This is a deep dive into developing trust by focusing on your client rather than yourself. I had read The Trusted Advisor, by David Maister, Charles Green and Robert Galford (highly recommended) and I thought this was a great follow-up for anyone focused on Trust as the core attribute of client relationships.