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Hardcover
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9781119387503
Overview
Overview
How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations--dramatically improving their own product efforts.
Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.
Filled with the author's own personal stories--and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix--INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new--sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.
- Format: Hardcover
- Author: Cagan, Marty
- ISBN: 9781119387503
- Condition: Used
- Dimensions: 9.10 x 1.40
- Number Of Pages: 368
- Publication Year: 2017
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Inspired by “Inspired”!
eric t. - 6 years 3 months agoA great, inspiring read. If you are already a product manager looking for suggestions about how to build businesses and teams, this book is for you. “Inspired” truly inspired me to improve processes at my job. Sometimes Marty Cagan can be too proscriptive (all companies fall into these X categories; you’ll need to hire these X archetypes to fill your company ranks), when reality is less structured in my experience. Still, I got so much out of this text!
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The best product development book for your summer reading!
Elisa M. - 6 years 4 months agoThis is one of the best business books of recent memory, starting from Marty Cagan's first edition, along with the early books about Lean Product delivery, Cagan presents in clear language what it takes to make great products -- and not just technical ones! The introductory section he starts with tales from the top tech companies looking at both successes and failures. The second section focuses on the people it takes to make great products from the products teams to the role of leadership (which is sometimes the real problem). The third section covers techniques for building the right products and the fourth on the right processes. All of these sections feature the importance of the users and customers of the products and how the right techniques include both customers and stakeholders to make sure that companies build the right products -- not just building the products right (it doesn't matter how good it is if no one wants it!) #SummerReading