Marketing Management: Knowledge & Skills

by Peter, J. Paul
4.9 out of 5 Customer Rating
ISBN: 9780072315578


This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp
  • Format: Hardcover
  • Author: Peter, J. Paul
  • ISBN: 9780072315578
  • Condition: Used
  • Dimensions: 10.31 x 1.52
  • Number Of Pages: 876
  • Publication Year: 2000

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