Marketing W/Student CD-ROM and Powerweb

by Etzel, Michael J.
5 out of 5 Customer Rating
ISBN: 9780072553727
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Overview

Incorporating technology, this title features in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. The marketing themes integrated throughout it include critical and modern themes such as global marketing, customer relationship management, and more.
  • Format: Trade Paperback
  • Author: Etzel, Michael J.
  • ISBN: 9780072553727
  • Condition: Used
  • Dimensions: 10.56 x 0.94
  • Number Of Pages: 736
  • Publication Year: 2003

Customer Reviews