Positioning: The Battle for Your Mind, 20th Anniversary Edition

by Ries, Al
5 out of 5 Customer Rating
ISBN: 9780071359160
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Overview

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

  • Format: Hardcover
  • Author: Ries, Al
  • ISBN: 9780071359160
  • Condition: Used
  • Dimensions: 8.26 x 0.93
  • Number Of Pages: 272
  • Publication Year: 2001

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