The Bartender's Black Book

by Cunningham, Stephen Kittredge
ISBN: 9781891267758
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Used - Trade Paperback - 9781891267758

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Overview

Navigate the still-evolving landscape of the wine industry with this essential resource for 2025 (and beyond) written by industry veteran James "Jim" Silver.

Not just another wine business book; it's a helpful guide for wineries facing unique challenges and new opportunities.

Silver leverages his three decades of experience to provide actionable strategies for facing down ever-changing wine-consumer preferences, addressing supply chain disruptions, leveraging digital marketing techniques effectively, and building resilience in a post-pandemic world. Blend traditional, and innovative solutions for direct-to-consumer sales, explore original approaches to wine tourism, and learn how to better cultivate strong relationships with your distributors.

Inside, you'll find insightful and personal commentary, practical checklists, and clear-cut advice to help your winery thrive in this challenging new market. Whether you're a seasoned vintner or a burgeoning entrepreneur, The Post-Pandemic Wine Market: A Practical Guide has something to offer everyone.

  • Format: TradePaperback
  • Author: Cunningham, Stephen Kittredge
  • ISBN: 9781891267758
  • Condition: Used
  • Dimensions: 9.00 x 0.63
  • Number Of Pages: 256
  • Publication Year: 2004

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